Why SEO in All the Right Places Doesn’t Cut It Anymore

10 2011 Sunday

By Jill Whalen in Featured

When I teach my SEO classes, I begin by telling the students all the things that SEO isn't. I've always felt that it was important because they're often expecting to hear some secret formula for SEO success. And why wouldn't they, with all themyths and outright wrong/bad information that constantly swirls through the SEOsphere? When I finish telling them that everything they thought was SEO really isn't, they stare at me with their mouths hanging open. So I tell them what SEO actually is:

Making your website the best it can be for the search engines and your site visitors.

Unfortunately, that doesn't do much to alter their blank stares. After all, it's an incredibly open-ended definition of SEO. Still, it's the only one that truly encompasses what good SEO is all about, as well as why you need to do it. While my method of SEO has always been based on that principle, more people are coming around to it in the wake of Google's Panda Algorithm.

Pre-Panda, many people built thriving businesses using the following basic SEO process:

* Buy a keyword-rich domain name that encompasses the products you want to sell.
* Build a templated website around it.
* Link internally to the product pages with descriptive anchor text.
* Use those same keyword phrases in the Title and H tags.
* Submit the website URL to lots of directories.
* Drop links to the website in other people's blogs and forums.

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Add Guest Blogging to Your Article Marketing Strategy and Watch Your Traffic Soar – A SPN Exclusive Article

There's been a lot of talk lately that article marketing has gone the way of the Do-Do bird, especially since the Google Panda update. As I see it though, the value of article marketing hasn't diminished at all, the process itself has just evolved. Add guest blogging to your article marketing strategy and bring it back to life. Most webmasters don't realize it but guest blogging is another type of article marketing, one which produces much better results if done properly. After all, what's a ...

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Why Copywriting is the Litmus Test of Your Online Marketing Readiness

Online marketing requires considerable planning, especially to those promoting a service. Service business owners and independent professionals face multiple challenges of promoting themselves as well as communicating the value of their services. Therefore service business owners often question whether they are ready to launch a full-scale online marketing effort. Almost always, the question can best be answered by the copywriter - the resource charged with creating and implementing the busin...

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6 Essential Social Media Marketing Tips

When you go about marketing your online business through social media, there are a few basic guidelines you should aim to follow. These can be applied to forming connections in social networking sites such as Facebook or Twitter, as well as in social bookmarking services like Digg, StumbleUpon or Reddit - although, perhaps to a slightly lesser extent. Being a success through social media is all about leveraging connections, and giving in to the fact that no website is an island. If you are co...

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How to Webcast Videos on the Internet

Webcasting, also known as live video streaming, is one of the fastest growing video production services. Companies are increasingly using webcasting as a means of communicating that is more engaging than a conference call. The reason that webcasting is so much more effective as a communication tool, as compared to a phone call, is that part of all messages is delivered in non-verbal communication that isn't transmitted using audio alone. Webcasting also has the benefit of connecting groups th...

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Why SEO in All the Right Places Doesn’t Cut It Anymore

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